| 1927 |
The Southland Ice Company is founded in Oak Cliff, Texas |
| Tote’m stores introduced |
| 1928 |
Tote’m stores begin selling gasoline |
| 1946 |
7-Eleven® store name introduced because the stores are open 7 a.m. until 11 p.m. |
| 1949 |
“Owl & Rooster” television commercial introduced: first for a convenience store chain |
| 1952 |
100th store opening |
| 1954 |
First store opened outside of Texas (Florida) |
| 1958 |
First cold weather store opened in the northeast (Virginia) |
| 1960 |
500th store opening |
| 1963 |
1,000th store opening |
| 7-Eleven purchases Speedee Mart in California and enters into franchising |
| First 24-hour operation introduced (Austin, TX and Las Vegas, NV) |
| 1964 |
Coffee-to-go introduced in Long Island, NY |
| 1966 |
Slurpee® frozen beverage introduced |
| 1968 |
First domestic area license signed |
| 1969 |
“Oh Thank Heaven for 7-Eleven” campaign introduced |
| First Canadian store opened |
| 1971 |
First $1,000,000,000 sales year |
| First store opens in Mexico |
| First entry into the European market (England & Scotland) |
| Self-serve gasoline introduced |
| 1974 |
First store opens in Japan |
| 1979 |
First $1,000,000,000 sales quarter |
| 1980 |
7-Eleven International opens 1,000th store |
| 1984 |
Super Big Gulp® drink is introduced (44-ounce fountain soft drink) |
| ATMs introduced to convenience stores |
| 7-Eleven International opens 2,500th store |
| 1988 |
Big Bite® Hot Dogs with Oscar Mayer® (proprietary brand) introduced |
| 7-Eleven International opens 5,000th store |
| 1991 |
Revitalization of 7-Eleven begins |
| Deli Central™ introduced (proprietary sandwiches) |
| World Ovens® pastry introduced (proprietary bakery items) |
| 1993 |
7-Eleven International opens 7,500th store |
| 1995 |
Company opens its 15,000th store |
| 1996 |
7-Eleven Mexico celebrates its 25th Anniversary |
| 7-Eleven International opens 10,000th store |
| 1997 |
Café Select® coffees introduced |
| Retail Information System rollout begins |
| 1998 |
Café Cooler™ introduced (proprietary frozen cappuccino) |
| Financial Services Centers introduced |
| 1999 |
The Southland Corporation changes name to 7-Eleven, Inc. |
| Früt Cooler™ introduced (proprietary low-fat smoothie-like fruit drink) |
| 7-Eleven International opens 12,500th store |
| 2000 |
20,000th store opens (Tokyo) |
| 7-Eleven International opens its 15,000th store |
| 7-Eleven is re-listed on the New York Stock Exchange |
| 2001 |
Vcom™ kiosk, the next generation of financial service centers, is introduced in Texas and Florida |
| 7-Eleven raises more than $2 million for the Red Cross to assist victims of the September 11 terrorist attacks |
| Store of the Future Lab opens in Dallas, TX |
| 2002 |
7-Eleven achieves $10,000,000,000 in revenue |
| 7-Eleven Celebrates its 75th Anniversary |
| First sugar-free Slurpee drink introduced nationally |
| Slurp & Gulp Introduced |
| 7-Eleven Australia celebrates its 25th Anniversary |
| 7-Eleven begins rollout of Vcom® financial services kiosks in 1,000 of its 7-Eleven stores in the United States |
| 2003 |
7-Eleven International opens its 20,000th store |
| Seven-Eleven Japan observes 30th anniversary as 7-Eleven's first overseas licensee |
| 7-Eleven introduces its first proprietary import beer - Santiago |
| 7-Eleven offers its own stored value card called the 7-Eleven Convenience Card in the United States |
| Company opens its 25,000th store – celebration noting milestone held in July at a downtown Chicago store grand opening |
| 2004 |
7-Eleven offers Atkins and other controlled-carbohydrates products |
| 7-Eleven launches new online Vendor/Supplier Application process in March |
| 7-Eleven opens stores in Beijing, China, in April |
| 7-Eleven sells Cityplace headquarters building in April |
| 7-Eleven introduces new Franchise Agreement in March |
| 2005 |
7-Eleven re-enters Manhattan after 23-year hiatus |
| Company launches Stir Crazy -- first soft-serve dairy dessert ready to eat from freezer |
| 7-Eleven launches Pick Smart and Formula 7 in fresh foods |
| 7-Eleven becomes wholly owned subsidiary of Seven-Eleven Japan |
| Launches of Business Conversion Program to invite well-positioned independent c-stores/mom & pop operations to become 7-Eleven stores |
| Colorado and Utah company-operated stores are converted from company-operated to franchise operations |
| C.P. Seven-Eleven Co. Ltd. Opens its 3,000th store in Thailand |
| President Chain Store Corp. opens its 4,000th 7-Eleven store in Taiwan |
| South China licensee opens 200th store in Guangdong Province |
| Hong Kong Convenience Stores licensee brings 7-Eleven to Macau |
| Seven & I Holdings purchases outstanding shares of 7-Eleven, Inc. and takes U.S.-based convenience-store chain private |
| Joe DePinto named president and CEO of 7-Eleven, Inc. |
| 2006 |
Company culture shifts to “I C.A.R.E. About People and Teamwork” and Servant Leadership |
| 7-Eleven product featured in Donald Trump’s TV show, The Apprentice |
| Seven and i Holdings become’s Japan’s largest retailer with purchase of Sogo Co. and Seibu Department stores Ltd. |
| 7-Eleven teams with Blockbuster, Inc. on 20th Century Fox’s X-Men: The Last Stand movie promotion |
| Acquisition of many White Hen Pantry® stores (Chicago and Boston areas); doubles 7-Eleven, Inc.’s presence in Chicagoland |
| Acquisition of 10 McKee Oil Co. stores in Salt Lake City area |
| 7-Eleven, Inc.’s stores in Texas begin converting from company-operated to franchise operations |
| Ciabatta sandwiches made with artisan bread are introduced |
| 7-Eleven launches sports marketing/sponsorship program with multiple major league teams in Chicago, Dallas and Miami |
| Company established Retailer Initiative Department; presents RI Award to UST and BakeFresh |
| Company changes focus and organizes to support regional fresh food and product preferences |
| Norwegian licensee opens the northernmost 7-Eleven® store in the world: Trosmø, Norway – Latitude 69o 39’; Longitude 18o 56’ |
| China authorizes 7-Eleven operations in Beijing and Guangdong Province to offer individual store franchise opportunities |
| 7-Eleven, Inc. opens its 30,000th store |
| 7-Eleven Hong Kong celebrates its 25th Anniversary |
| 7-Eleven International opens its 25,000th store |
| 2007 |
7-Eleven, Inc. moves up from the #9 spot to #4 in Entrepreneur Magazine’s 2007 Franchise 500 |
| 7-Eleven announces comprehensive, local sports marketing sponsorship program that includes high-profile teams in major markets – NFL, NBA, MLB, NASCAR venues, IRL Andretti Green team and Extreme Sports |
| National introduction of first herbal-extract enhanced coffee sold in a cup called Fusion Energy |
| 7-Eleven offers ReVoS, a prepaid international phone card that allows unlimited talk time to 42 countries for $19.99 a month |
| 7-Eleven offers franchise opportunities for first time in Dallas-Fort Worth, Temple-Killeen and Austin areas of Texas |
| Slurpee® beverage gets energized with the introduction of Full Throttle Fury Energy Slurpee® drinks enhanced with guarana, ginseng and taurine. |
| Super cool 3-D lenticular Slurpee cups makes Spider-Man come alive as part of 7-Eleven’s promotion of Spider-Man 3 movie. Other characters featured on the collectible cups are Venom and Sandman. |
| The Kwik-E-Mart conversion of 11 US and 1 Canadian stores plus marketing of Simpsons products in July leading up to The Simpsons Movie captures international attention and becomes the biggest promotion in 7-Eleven’s history. |
| Advertising Age names 7-Eleven among its Top 50 Ideas award winners. |
| 7-Eleven introduced its proprietary INKED energy drink that targets the tattooed community. |
| Entrepreneur magazine judges 7-Eleven, Inc. as the No. 1 franchise company in the USA and features the organization in its Dec. 12 edition. |
| The Wall Street Journal selects 7-Eleven’s Simpsons promo in July as No. 2 among its ranking of U.S.’s best advertising campaigns. |
| 2008 |
Wine Enthusiast magazine award 7-Eleven stores’ proprietary Sonoma Crest Cellars line of wines a “Best Buy” rating. |
| The company’s campaign for The Simpsons Movie in 2007 receives honors for integrated marketing excellence, including the Super Reggie from the Promotions Marketing Association and Planet Retail’s international Innovation Award. |
| Company launches its private-label brand, 7-Select, introducing 32 new products to stores, mostly snacks, chips, candy and cookies. |
| 2009 |
State-of-the-art and environmentally in-tuned Commissary and Combined Distribution Center serving NYC-area 7-Eleven® stores with fresh foods daily opens in Bohemia, NY. |
| 7-Eleven becomes promotional partner with more action movies – Blob drinks giant Slurpee® drink in X-Men Origins: Wolverine; post-apocalyptic 7-Eleven store provides brief haven for human resistance in Terminator Salvation. |
| 7-Eleven opens 100th Business Conversion Program store – site is Queens Village, NY |
| Store count exceeds 36,000 worldwide in April. |
| 7-Eleven launches a comprehensive, new website, www.franchise.7-eleven.com, solely devoted to providing information about franchising a 7-Eleven® store. |
| 7-Eleven brings Iced Coffee in French Vanilla and Mocha flavors to its stores with a cheeky, new marketing campaign. New refrigerated beverage dispensers deliver the latest state-of-the-art technology for ice coffee enthusiasts at 4,500 U.S. 7-Eleven stores. |
| 7-Eleven announces aggressive growth plan in Southern California that will include more than 100 new stores across the region in the next three years. Also, announced growth plans for Metro New York, Dallas-Fort Worth, Washington, D.C., Baltimore, Northern California and Puget Sound. |
| 7-Eleven collects more than 1.6 million signatures coast to coast in the “Stop Unfair Credit Card Fees” petition drive. 7-Eleven brings eight store operators to Washington, D.C. so they can present the nearly 15,000 petition booklets to their Congressional representative in a Referendum for Congressional action. |
| 7-Eleven raises the bar with a combination of storewide and online promotions of Domo, the fuzzy brown creature with a trademark enigmatic open-mouth expression and popular on websites like YouTube, Facebook and Flickr. |
| In an online promotion, 7-Eleven slips into the world of social media with its “Wake Up with a Hot Brazilian,” creating a virtual bar scene with pick-up lines that lead to scoring a free cup of coffee coupon. |
| 7-Eleven adds 15 private-label bakery products including snack cakes, donuts and pastries, to its growing private-label food and non-food items under the 7-Select™ brand, raising the total of newly introduced products in 2009 to 225. |
| 7-Eleven announces its stores will have one of the nation’s largest in-store, out-of-home digital television networks in the United States and Canada. Some 190 million monthly viewers may see news, weather and interesting information about new products, specials and promotions upon installation completion at end of 2010. |
| In its first ‘World-Wine’ release, 7-Eleven® introduces Yosemite Road Wines on both sides of the globe in both 7-Eleven, Inc. and Seven-Eleven Japan stores. Varietals include chardonnay and cabernet sauvignon, developed by The Wine Group in California. |
| 7-Eleven purchases 58-store New England Pantry chain in the greater Boston area. Majority of these White Hen Pantry® stores are expected to be connected to 7-Eleven operations by the end of 2010. |
| Stepping into mobile marketing, 7-Eleven conducts 200-store test in San Diego to learn if customers want items like 7-Eleven proprietary beverage coupons sent to their mobile device. |