| 1927 |
The Southland Ice Company is founded in Oak Cliff, Texas |
| Tote’m stores introduced |
| 1928 |
Tote’m stores begin selling gasoline |
| 1946 |
7-Eleven® store name introduced because the stores are open 7 a.m. until 11 p.m. |
| 1949 |
“Owl & Rooster” television commercial introduced: first for a convenience store chain |
| 1952 |
100th store opening |
| 1954 |
First store opened outside of Texas (Florida) |
| 1958 |
First cold weather store opened in the northeast (Virginia) |
| 1960 |
500th store opening |
| 1963 |
1,000th store opening |
| 7-Eleven purchases Speedee Mart in California and enters into franchising |
| First 24-hour operation introduced (Austin, TX and Las Vegas, NV) |
| 1964 |
Coffee-to-go introduced in Long Island, NY |
| 1966 |
Slurpee® frozen beverage introduced |
| 1968 |
First domestic area license signed |
| 1969 |
“Oh Thank Heaven for 7-Eleven” campaign introduced |
| First Canadian store opened |
| 1971 |
First $1,000,000,000 sales year |
| First store opens in Mexico |
| First entry into the European market (England & Scotland) |
| Self-serve gasoline introduced |
| 1974 |
First store opens in Japan |
| 1979 |
First $1,000,000,000 sales quarter |
| 1980 |
7-Eleven International opens 1,000th store |
| 1984 |
Super Big Gulp® is introduced (44-ounce fountain soft drink) |
| ATMs introduced to convenience stores |
| 7-Eleven International opens 2,500th store |
| 1988 |
Oscar Mayer Big Bite® Hot Dogs (proprietary brand) introduced |
| 7-Eleven International opens 5,000th store |
| 1991 |
Revitalization of 7-Eleven begins |
| Deli Central™ introduced (proprietary sandwiches) |
| World Ovens® pastry introduced (proprietary bakery items) |
| 1993 |
7-Eleven International opens 7,500th store |
| 1995 |
Company opens its 15,000th store |
| 1996 |
7-Eleven Mexico celebrates its 25th Anniversary |
| 7-Eleven International opens 10,000th store |
| 1997 |
Café Select® coffees introduced |
| Retail Information System rollout begins |
| 1998 |
Café Cooler™ introduced (proprietary frozen cappuccino) |
| Financial Services Centers introduced |
| 1999 |
The Southland Corporation changes name to 7-Eleven, Inc. |
| Früt Cooler™ introduced (proprietary low-fat smoothie-like fruit drink) |
| 7-Eleven International opens 12,500th store |
| 2000 |
20,000th store opens (Tokyo) |
| 7-Eleven International opens its 15,000th store |
| 7-Eleven is re-listed on the New York Stock Exchange |
| 2001 |
Vcom™ kiosk, the next generation of financial service centers, is introduced in Texas and Florida |
| 7-Eleven raises more than $2 million for the Red Cross to assist victims of the September 11 terrorist attacks |
| Store of the Future Lab opens in Dallas, TX |
| 2002 |
7-Eleven achieves $10,000,000,000 in revenue |
| 7-Eleven Celebrates its 75th Anniversary |
| First sugar-free Slurpee drink introduced nationally |
| Slurp & Gulp Introduced |
| 7-Eleven Australia celebrates its 25th Anniversary |
| 7-Eleven begins rollout of Vcom kiosks in 1,000 of its 7-Eleven stores in the United States |
| 2003 |
7-Eleven International opens its 20,000th store |
| Seven-Eleven Japan observes 30th anniversary as 7-Eleven's first overseas licensee |
| 7-Eleven introduces its first proprietary import beer - Santiago |
| 7-Eleven offers nationally its own stored value card called the 7-Eleven Convenience Card |
| Company opens its 25,000th store – celebration noting milestone held in July at a downtown Chicago store grand opening |
| 2004 |
7-Eleven offers Atkins and other controlled-carbohydrates products |
| 7-Eleven launches new online Vendor/Supplier Application process in March |
| 7-Eleven opens stores in Beijing, China, in April |
| 7-Eleven sells Cityplace headquarters building in April |
| 7-Eleven introduces new Franchise Agreement in March |
| 7-Eleven becomes first retailer to offer its own prepaid wireless program, called 7-Eleven Speak Out™ wireless |
| 2005 |
7-Eleven re-enters Manhattan after 23-year hiatus |
| Company launches Stir Crazy -- first soft-serve dairy dessert ready to eat from freezer |
| 7-Eleven launches Pick Smart and Formula 7 in fresh foods |
| 7-Eleven becomes wholly owned subsidiary of Seven-Eleven Japan |
| Launches of Business Conversion Program to invite well-positioned independent c-stores/mom & pop operations to become 7-Eleven stores |
| Colorado and Utah company-operated stores are converted from company-operated to franchise operations |
| C.P. Seven-Eleven Co. Ltd. Opens its 3,000th store in Thailand |
| President Chain Store Corp. opens its 4,000th 7-Eleven store in Taiwan |
| South China licensee opens 200th store in Guangdong Province |
| Hong Kong Convenience Stores licensee brings 7-Eleven to Macau |
| Seven & I Holdings purchases outstanding shares of 7-Eleven, Inc. and takes U.S.-based convenience-store chain private |
| Joe DePinto named president and CEO of 7-Eleven, Inc. |
| 2006 |
Company culture shifts to “I C.A.R.E. About People and Teamwork” and Servant Leadership |
| 7-Eleven product featured in Donald Trump’s TV show, The Apprentice |
| Seven and i Holdings become’s Japan’s largest retailer with purchase of Sogo Co. and Seibu Department stores Ltd. |
| 7-Eleven teams with Blockbuster, Inc. on 20th Century Fox’s X-Men: The Last Stand movie promotion |
| Acquisition of White Hen, Pantry (Chicago and Boston areas); doubles 7-Eleven, Inc.’s presence in Chicagoland |
| Acquisition of 10 McKee Oil Co. stores in Salt Lake City area |
| 7-Eleven, Inc.’s stores in Texas begin converting from company-operated to franchise operations |
| Ciabatta sandwiches made with artisan bread are introduced |
| 7-Eleven launches sports marketing/sponsorship program with multiple major league teams in Chicago, Dallas and Miami |
| Company established Retailer Initiative Department; presents RI Award to UST and BakeFresh |
| Company changes focus and organizes to support regional fresh food and product preferences |
| Norway opens the northernmost store in the world: Trosmø, Norway – Latitude 69o 39’; Longitude 18o 56’ |
| China authorizes 7-Eleven operations in Beijing and Guangdong Province to offer individual store franchise opportunities |
| 7-Eleven, Inc. opens its 30,000th store |
| 7-Eleven Hong Kong celebrates its 25th Anniversary |
| 7-Eleven International opens its 25,000th store |
| 2007 |
7-Eleven, Inc. moves up from the #9 spot to #4 in Entrepreneur Magazine’s 2007 Franchise 500 |
| 7-Eleven announces comprehensive, local sports marketing sponsorship program that includes high-profile teams in major markets – NFL, NBA, MLB, NASCAR venues, IRL Andretti Green team and Extreme Sports |
| National introduction of first herbal-extract enhanced coffee sold in a cup called Fusion Energy |
| 7-Eeven offers ReVoS, a prepaid international phone card that allows unlimited talk time to 42 countries for $19.99 a month |
| 7-Eleven offers franchise opportunities for first time in Dallas-Fort Worth, Temple-Killeen and Austin areas of Texas |
| Slurpee beverage gets energized with the introduction in May of Full Throttle Fury Energy Slurpee enhanced with guarana, ginseng and taurine. |
| Super cool 3-D lenticular Slurpee cups makes Spider-Man come alive as part of 7-Eleven’s promotion of Spider-Man 3 movie. Other characters featured on the xx-oz collectible cups are Venom and Sandman. |
| The Kwik-E-Mart conversion of 11 US and 1 Canadian stores plus marketing of Simpsons products in July leading up to The Simpsons Movie captures international attention and becomes the biggest promotion in 7-Eleven’s history. |
| Advertising Age names 7-Eleven among its Top 50 Ideas award winners. |
| 7-Eleven introduced its proprietary energy drink – Inked – that targets the tattooed community. |
| Entrepreneur magazine judges 7-Eleven, Inc. as the No. 1 franchise company in the USA and features the organization in its Dec. 12 edition. |
| The Wall Street Journal selects 7-Eleven’s Simpsons promo in July as No. 2 among its ranking of U.S.’s best advertising campaigns. |
| 2008 |
Wine Enthusiast magazine award 7-Eleven stores’ proprietary Sonoma Crest line of wines a “Best Buy” rating. |
| The company’s campaign for The Simpsons Movie in 2007 receives honors for integrated marketing excellence, including the Super Reggie from the Promotions Marketing Association and Planet Retail’s international Innovation Award. |