7-Eleven is introducing its first-ever customer loyalty platform 7Rewards, available exclusively through their mobile app. With "Buy 6 get 7", customers can get any 7th cup free via the mobile app after 6 any-size cup purchases. Customers can mix and match any coffee, Big Gulp, Slurpee and Chillers purchase towards their 6 any-size cup purchases to earn the 7th cup free.
To participate, customers must download the app in the iTunes App Store or Google Play and register as a member. Texting "REWARDS" to 711711 will also send a link to download. In addition, 7-Eleven is revamping the mobile app to bring even more rewards throughout the year. The more customers drink, the more rewards they rack up. Fans everywhere are encouraged to join the conversation on Twitter @7-Eleven using #7Rewards.