Meet Joe Freshgoods.

Joe Freshgoods is a designer and creative director from the West Side of Chicago. We partnered with him because we love his unique blend of brand narrative, historical, and cultural references, which allow him to create authentic connections with streetwear lovers all over the world. He's developing something special for the 7-Eleven brand and we can't wait for you to see it. 

Check out the JFG x 7-Eleven Story

Joe Freshgoods highlights his favorite things about his collab with 7-Eleven and the store takeover in downtown Chicago. We love how his passion for telling stories by bringing childhood memories to life is reflected in all his designs. From window clings to shopping baskets to staff shirts and more, Joe Freshgoods clearly has a love for 7-Eleven, and the feeling is mutual.