Turn Up

Ice on the Chain and in the Cup

This summer we’re celebrating the culture and community of hip hop with our iconic frozen drink—Slurpee®.

It’s hard to keep it real if you’re not repping any swag. Slurpee is partnering with King Ice to deck out hundreds of lucky winners with custom Slurpee x King Ice bling.

King Ice™

For over a decade, King Ice has led the industry with premium streetwear, jewelry and accessories. King Ice's wearable art aims to bridge the gap between hip hop artists, culture and people by staying authentic to music that inspired it all.

How to Win Custom Slurpee-inspired King Ice Bling*

  • 1. Buy these select products

    Any size, any flavor/variety: Red Bull® | BODYARMOR | Ben & Jerry's | Sprite | Kit Kat  | Coca-Cola Ultimate | Ruffles

  • 2. Use 7REWARDS® at checkout

  • 3. Snag 7X entries

    Get a chance* to win custom Slupee-inspired King Ice bling valued up to $2500.

Sign up for 7REWARDS®

7-Eleven App

Slurpee x King Ice™ Prizes

Turn up your style. We didn’t think Slurpee could get an icier look.

  • Platinum Prize

    10 winners

    Custom Slurpee-inspired King Ice 

    necklace ($2500 value)

  • Gold Prize

    30 winners

    Custom Slurpee-inspired King Ice 

    necklace ($500 value)

  • Silver Prize

    30 winners

    7Collection™ x King Ice Capsule Collection

    -Slurpee Car Accessory 

    -Slurpee Keychain

    -Slurpee Car Dashboard Weight

    -Slurpee Pendant 

    Plus

    BODYARMOR x SLURPEE BUMPBOXX Microbooms + Cuban Chains

  • Bronze Prize

    250 winners

    7Collection™ x King Ice Capsule Collection

    -Slurpee Car Accessory 

    -Slurpee Keychain

    -Slurpee Car Dashboard Weight

    -Slurpee Pendant

Shop Slurpee® x King Ice Bling

Snag exclusive King Ice bling in 7Collection™ so you can rep Slurpee® with style this summer.

Shop Now

**NO PURCHASE NECESSARY TO ENTER OR WIN. Begins 5/24/23 at 12:00:01am ET & ends 8/29/23 at 11:59:59 pm ET. Open to legal US residents physically residing in 50 United States or DC who are 16+ years old (minors must have parental consent to participate). Odds of winning depend on # of eligible entries. Sponsor: 7-Eleven, Inc. For full rules, free and other methods of entry, full prize details, and restrictions, see Official Rules at https://bit.ly/7E-SZN-23.