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Rally Up

Score Custom Kicks*

Want to win custom kicks? You could collab with The Shoe Surgeon to design a custom pair of sneakers to fit your style. This football season, your favorite college players are also reppin’ their own custom cleat designs with The Shoe Surgeon. Join them as they lace up with Cleat Crew™ to auction off their kicks for Children’s Miracle Network Hospitals®. 

Create your own one-of-a-kind sneaker with The Shoe Surgeon

Design your own custom sneaker with The Shoe Surgeon. Pushing the unique and timeless craft of custom shoe designs, The Shoe Surgeon takes a dedicated and passionate approach to the shoemaking process to create one-of-a-kind kicks.

How to Win Custom Kicks*

  1. 1. Buy these select products for prize entries

    Any size, any flavor/variety: Red Bull | Jack Link’s | Dr Pepper | Fast Twitch | Slurpee | Coffee | 7-Select | Big Bite | Big Gulp

  2. 2. Use 7REWARDS® at checkout

  3. 3. Score a chance* to design custom kicks with The Shoe Surgeon

Sign up for 7REWARDS® to win*

7-Eleven App

7-Eleven x The Shoe Surgeon Prizes

Rock custom kicks designed by The Shoe Surgeon.

  • Champion Prize

    1 winner

    Design your own custom pair of sneakers with The Shoe Surgeon. 

  • Runner-Up Prize

    560 winners

    Limited edition 7-Eleven branded sneakers designed by The Shoe Surgeon

*NO PURCHASE NECESSARY TO ENTER OR WIN. Begins 8/30/23 at 12:00:01am ET & ends 1/9/24 at 11:59:59 pm ET. Open to legal US residents physically residing in 50 United States or DC who are 16+ years old (minors must have parental consent to participate). Odds of winning depend on # of eligible entries. Sponsor: 7-Eleven, Inc. For full rules, free and other methods of entry, full prize details, and restrictions see Official Rules at https://bit.ly/7E-rally23.