Diet Coke Promo Rules

7-Eleven Diet Coke® Taste the Journey
OFFICIAL RULES

NO PURCHASE OR APP NECESSARY TO ENTER THE SWEEPSTAKES. VOID WHERE PROHIBITED.

MEMBERSHIP IN THE 7-ELEVEN 7REWARDS PROGRAM AND USE OF THE APP IS NOT REQUIRED FOR PARTICIPATION IN THE SWEEPSTAKES, BUT MEMBERSHIP IS REQUIRED TO RECEIVE THE OFFERS AND REWARDS.View the 7Rewards Terms and Conditions here: http://www.7-Eleven.com/terms View the 7-Eleven Privacy Policy here: http://bit.ly/2dl8JOa.

Your participation in the Promotion is subject to the Sponsor's Privacy Policy, which can be viewed by visiting https://us.coca-cola.com/privacy-policy/.

1. Eligibility:The 7-Eleven Diet Coke® Taste the Journey promotion (the “Promotion”), is open to legal residents of the 50 U.S. (or D.C.), who are 13 years or older and, unless participating via the alternate method only, who have or must download the 7Rewards mobile app (the “App”), obtained a physical 7Rewards card (the “7RewardsCard”), or obtained a 7Rewards bar code (the “Bar Code”) through Facebook Messenger before participating in the Promotion. To join the 7Rewards Program and/or to download the App, please visit http://www.7Rewards.com. You may obtain a 7Rewards Card by visiting a participating 7-Eleven store. To obtain a Bar Code, message 7-Eleven via Facebook Messenger. The Promotion is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law. Employees and non-employee workers of The Coca-Cola Company, Coca-Cola bottlers, 7-Eleven, Inc., HelloWorld, Inc., and each of their respective parents, subsidiaries, affiliates, and agents, and any agencies or other companies involved in the development or execution of the Promotion, or production or distribution of Promotion materials, and immediate family (spouse, parents, siblings, and children) and household members of such people will not be eligible to enter or to win any prize in Promotion. You will need to follow all steps listed in Section 4 below in order to receive your entry or Reward. By participating, you are agreeing to Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to this Promotion. This Promotion is comprised of two separate sweepstakes (each, a “Sweepstakes”) and three special offers (each a “Special Offer” or “Reward”), all details below.

2. Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.
Administrator: HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.

3. Timing: The Promotion begins on January 24, 2018 at 12:00 p.m. Eastern Time ("ET"), and ends on February 28, 2018 at 11:59 p.m. local time at the store where consumer enters (the "Promotion Period"). The computer of 7-Eleven, Inc. is the official time-keeping device for the Promotion.

4. How to Enter: There are 5 possible tiers (each a “Tier”) available (2 Sweepstakes and 3 Special Offers/Rewards), each of which requires a different number of validated purchases of a participating Diet Coke® 12 fl. oz. slim can (each a “Validated Purchase”). There are 2 ways to enter the Sweepstakes and 1 way to receive each Reward:

  1. Validated Purchase Method of Entry into the Sweepstakes or to Receive a Reward: You must purchase a participating Diet Coke® 12 fl. oz. slim can at 7-Eleven and scan your App, 7Rewards Card or Bar Code to validate your purchase and participate in the Promotion via this method. To participate, you must have a fully registered account at the time of purchase. To register, go to https://www.7-eleven.com/7rewards or download the free 7-Eleven app from Google Play or the App Store.  You must also have a valid email address associated with your account and be opted in to receive communications.  This email address will be used for sweepstakes prizing. For the First Prize Sweepstakes, you will only need one Validated Purchase. For each Reward, you will need more than one Validated Purchase. For the Grand Prize Sweepstakes, you will need 5 Validated Purchases, see chart below. If you successfully complete the steps above, during the Promotion Period, you will receive either 1 Sweepstakes entry into the drawing for the applicable prize or Reward for the applicable Tier/item via the App, terms and conditions apply. Be sure your information is accurate and up to date. Limit: Up to 1 Sweepstakes entry per person for each of the 2 Sweepstakes and 1 of each Tier of Reward per person during the Promotion Period.

    Tier 1

    • Number of Validated Purchases Required: 1 Purchase (or see alternate method of entry for Sweepstakes in Section 4b, below)
    • Reward: NA – this is a Sweepstakes entry for the 7 First Prizes of $100 gift cards
    • Approximate Retail Value: Not applicable

    Tier 2

    • Number of Validated Purchases Required: 2 Purchases
    • Reward: A bag of 7- SELECT® chips
    • Approximate Retail Value: Up to $1.89

    Tier 3

    • Number of Validated Purchases Required: 3 Purchases
    • Reward: A bag of Go Smart popcorn at 7-Eleven
    • Approximate Retail Value: Up to $2.99

    Tier 4

    • Number of Validated Purchases Required: 4 Purchases
    • Reward: A bag of 7- SELECT® nuts
    • Approximate Retail Value: Up to $4.99

    Tier 5

    • Number of Validated Purchases Required: 5 Purchases (or see alternate method of entry for Sweepstakes in Section 4b, below)
    • Reward: NA – this is a Sweepstakes entry for the 7 Grand Prizes of $2,000 Delta Vacations gift cards
    • Approximate Retail Value: Not applicable
  2. Free Method of Entry for the 2 Sweepstakes Only: During the Promotion Period, to enter both of the Sweepstakes without making a purchase or having the App, hand print your name, address, phone number, email address, age, and “7-Eleven Diet Coke® Taste the Journey – Free Entry” on a 3" x 5" piece of paper and mail it in an envelope with proper postage to “7-Eleven Diet Coke® Taste the Journey - Free Entry," c/o HelloWorld, Inc., P.O. Box 5006, Department 834309, Kalamazoo, MI 49003-5006. For your mailed-in entry, you will receive 1 entry into the Sweepstakes drawing for the First Prizes and 1 entry into the Sweepstakes drawing for the Grand Prizes, up to the limit stated below. Limit: 1 entry into each of the 2 Sweepstakes drawings per person during the Promotion Period. All mail-in entries must be handwritten, become the exclusive property of Sponsor, and none will be acknowledged or returned.  Proof of sending or submission will not be deemed to be proof of receipt by Sponsor.  Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified.  All mail-in entries must be postmarked by 3/1/18 and received by 3/8/18. 

Limit: You may only enter each of the Sweepstakes once during the Promotion Period, regardless of method of entry or number of Validated Purchases. You may only receive up to 1 of each Tier of Reward per person. There is no free method of receiving Rewards in this Promotion. Only one 7Rewards account per person is allowed.

For All Entries: Multiple entrants/participants are not permitted to share the same App, email address, or mobile device. Any attempt by any entrant/participant to enter the Sweepstakes more than the stated number of times or to receive more than the stated number of Rewards by using multiple/different Apps, email addresses, mobile devices, identities, registrations and logins, or any other methods, as determined by Sponsor in its sole discretion, may void all of that entrant’s/participant’s entries and/or Rewards and that entrant/participant may be disqualified from these Sweepstakes, the Rewards, the entire Promotion, and any of the Sponsor's other promotions.  In the event of a dispute as to the identity of any entrant/participant, the authorized Account Holder of the App or the email address used to enter will be deemed to be the entrant/participant.  The "authorized Account Holder" is the natural person assigned to the App or to the email address by the entity responsible for doing so. Each entrant/participant may be required to show proof of being an authorized Account Holder.

5. Winner Determination: Sponsor's decisions as to the administration and operation of the Promotion and Sweepstakes and selection of potential Sweepstakes winners are final and binding in all matters related to the Sweepstakes. On or around March 13, 2018, Administrator will select the potential Sweepstakes prize winners in a random drawing from among all eligible Sweepstakes entries for the applicable prizes. The odds of winning a Sweepstakes prize will depend on the number of eligible entries for the applicable prizes received during the Promotion Period.

6. Winner Requirements: Each potential Sweepstakes winner and each Reward recipient must continue to comply with the Official Rules. Winning and participating are contingent upon fulfilling all requirements. Each potential Sweepstakes prize winner will be notified by email, mail, or phone and/or via his or her App on or around the drawing date. Each potential Grand Prize winner will be required to sign and return to Administrator, within 5 days of the date notice or attempted notice is sent, a Declaration of Compliance, Liability and Publicity Release ("Declaration") in order to claim his/her prize and to fulfill any such other requirements as determined by Administrator. If any potential winner cannot be contacted, or fails to sign and return the Declaration or provide any other requested information (as applicable) within the required time period, or if prize is returned as undeliverable, he/she forfeits prize. Each potential First Prize winner will be required to provide a valid home mailing address (no P.O. Boxes) if one is not already assocated with the App, within 5 days or forfeit the prize. In the event that any potential winner of a Grand or First Prize is disqualified for any reason, Administrator will award the applicable prize to an alternate winner in a random drawing from among all remaining eligible entries, up to 3 alternates. If the alternate potential winners are disqualified, the applicable prize will not be awarded. Sweepstakes Prizes will be fulfilled approximately 8 to 10 weeks after the conclusion of the Promotion.

7. Prizes:

7 SWEEPSTAKES GRAND PRIZES: A $2,000 Delta Vacations gift card, terms and conditions apply. Approximate Retail Value (“ARV”): $2,000.

7 SWEEPSTAKES FIRST PRIZES: A $100 7-Eleven gift card, terms and conditions apply. ARV: $100.

Details regarding Rewards are in the chart above. Terms and conditions of 7-Eleven coupons for Rewards apply.

No substitution, exchange, or transfer of prize by any winner or of any Reward by any recipient.  Sponsor reserves the right to substitute a prize or any Reward for one of equal or greater value. Each winner and Reward recipient is responsible for all taxes and fees associated with prize or Reward receipt and/or use. Limit: 1 Sweepstakes prize per person. Total ARV of all Sweepstakes prizes: $14,700.

8. Publicity: Except where prohibited, participation in the Promotion or Sweepstakes constitutes entrant’s consent for Sponsor and its designees to use entrant’s name, likeness, prize information, city and state of residence, video, voice, any comments, testimonials or other feedback related to prize, Promotion, or Sweepstakes experience, whether written or oral, for promotional purposes in any media without further consideration.

9. General Conditions: In the event that the operation, security, or administration of the Promotion or Sweepstakes is impaired in any way for any reason, including, but, not limited to, fraud, virus or other technical problem, the Sponsor may, in its sole discretion, either: (a) modify the Promotion or Sweepstakes in a manner that best conforms to the spirit of the Official Rules without suspending it; (b) suspend the Promotion or Sweepstakes to address the impairment and then resume the Promotion or Sweepstakes in a manner that best conforms to the spirit of these Official Rules; or (c) cancel the Promotion or Sweepstakes and award the prizes and/or distribute any Rewards in a random drawing from among all eligible entries received or participants engaged up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Promotion or Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

10. Release and Limitations of Liability: Except where prohibited, by participating in the Promotion or Sweepstakes, entrants/participants agree to release and hold harmless The Coca‑Cola Company, Coca‑Cola bottlers, 7-Eleven, Inc., HelloWorld, Inc., and their respective parents, subsidiaries, affiliates, promotional partners, prize partners, agents and agencies, and the officers, directors and employees of them (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Promotion or Sweepstakes or receipt or use of any prize or Reward, including, but not limited to: (a) unauthorized human intervention in the Promotion or Sweepstakes; (b) technical errors related to computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the administration of the Promotion or Sweepstakes or the processing of entries or claims; (e) late, lost, or undeliverable mail; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or Sweepstakes or receipt, use, or misuse of any prize or Reward, included related travel, if any. Entrant/participant further agrees that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Promotion or Sweepstakes and in no event shall the Released Parties be liable for attorney’s fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. If, for any reason, an entrant’s Sweepstakes entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry or Reward claim, if it is possible. If the Promotion or Sweepstakes, or any part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any prize offered herein or to allocate Rewards in any way Sponsor sees fit. No more than the stated number of Sweepstakes prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of Sweepstakes prizes as set forth herein to be available and/or claimed, Sponsor reserves the right to award only the stated number of Sweepstakes prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

11. Winner List: For the Sweepstakes winner list, visit http://bit.ly/2zmmAgY. The winner list will be posted after winner confirmation is complete.

7-ELEVEN, 7Rewards, and 7-SELECT are registered trademarks of 7-Eleven, Inc.

Abbreviated Rules

Abbreviated Rules/Terms and Conditions – For Print and TV/Radio

*NO PURCHASE/APP NECESSARY FOR SWEEPS ENTRY. Offers and Sweepstakes open to legal residents of the 50 U.S (or D.C.), 13+. Promotion ends 2/28/18.  Must have a registered account and be members of 7Rewards Program in order to receive/be eligible for Offers/Rewards. For complete Rules, prizes, odds, alternate methods of Sweeps entry, tiers, and all details, visit http://bit.ly/2hHi5SV. Void where prohibited. Sponsor: The Coca‑Cola Company, One Coca‑Cola Plaza, Atlanta, GA 30313.

Shorter Abbreviated Rules/Terms:

*NO PURCHASE/APP NECESSARY FOR SWEEPS ENTRY. Must have a registered account and be members of 7Rewards Program in order to receive/be eligible for Offers/Rewards. For full Rules, prizes, odds, alternate methods of Sweeps entry, tiers, & all details, visit http://bit.ly/2hHi5SV. Sponsor: The Coca‑Cola Company.

Abbreviated Rules/Terms and Conditions – For Tile

Ends 2/28/18. NO PURCHASE/APP NECESSARY FOR SWEEPS ENTRY. Must have a registered account and be members of 7Rewards Program in order to receive/be eligible for Offers/Rewards. See full for prizes, odds, alternate methods of Sweeps entry, tiers, & all details.

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